About Chicken Road
The story behind the ultimate chicken crossing adventure
Our Story
Chicken Road began as a simple joke scribbled on a restaurant napkin in 2019. Founders Emily Chen and Marcus Tate were having dinner when they started joking about why chickens cross roads. What began as a humorous conversation evolved into sketching out game mechanics and character designs right there at the table. By the end of the evening, they had the foundation for what would become one of the most beloved family board games of the decade.
The pair spent the next year refining the concept, building prototypes in Emily's garage, and hosting countless game nights with friends to test and iterate on the design. With backgrounds in graphic design and game development respectively, Emily and Marcus combined their talents to create a game that was visually stunning, mechanically sound, and, most importantly, incredibly fun to play.
In early 2020, they launched a crowdfunding campaign with a modest goal of $20,000 to fund their first production run. To their amazement, Chicken Road resonated with backers worldwide, ultimately raising over $350,000 from more than 8,000 supporters. This overwhelming response allowed them to enhance the game's components, expand the team, and establish Chicken Road Games as a company dedicated to creating exceptional tabletop experiences.
Since the official release in 2022, Chicken Road has sold over 200,000 copies worldwide, been translated into 12 languages, and won multiple industry awards for its innovative design and accessibility. What started as a silly conversation has grown into a global phenomenon that brings laughter and strategic thinking to game tables around the world.
Our Mission & Values
Our Mission
At Chicken Road Games, our mission is to create memorable gaming experiences that bring people together through laughter, strategy, and friendly competition. We believe that great games have the power to strengthen relationships, spark creativity, and create moments of joy that last a lifetime.
We're committed to designing games that are accessible to newcomers while offering enough strategic depth to engage experienced players. Every element of Chicken Road is crafted with care, from the vibrant artwork to the finely-tuned mechanics, ensuring that each playthrough delivers the perfect balance of fun and challenge.
Our Values
- Quality: We never compromise on the quality of our games, from concept to components.
- Inclusivity: We design games that can be enjoyed by people of all ages, backgrounds, and gaming experience levels.
- Innovation: We push the boundaries of game design while maintaining intuitive, engaging gameplay.
- Community: We actively listen to and engage with our player community to continually improve our games.
- Sustainability: We're committed to environmentally responsible production practices and materials.
Meet the Team
The creative minds behind Chicken Road
Emily Chen
Creative Director & Co-Founder
With a background in graphic design and illustration, Emily brings the visual world of Chicken Road to life. Her colorful art style and character designs have become the signature look of the game. When not sketching new chicken characters, Emily can be found hosting game nights or exploring local art galleries.
Marcus Tate
Game Designer & Co-Founder
Marcus brings 15 years of experience in game development to Chicken Road. His expertise in creating balanced mechanics and engaging gameplay ensures that every session of Chicken Road is both fair and fun. A mathematics enthusiast, Marcus finds beauty in elegant game systems that create emergent strategic choices.
Sophia Rodriguez
Marketing Director
Sophia joined the team in 2021 after falling in love with Chicken Road during a demo at a game convention. With her background in digital marketing and community building, she's helped bring Chicken Road to a global audience. Sophia is passionate about creating inclusive gaming spaces and organizing community events.
Raj Patel
Production Manager
Raj oversees the manufacturing and logistics that bring Chicken Road from concept to your game table. His attention to detail and commitment to quality ensure that every component meets our high standards. Prior to joining Chicken Road Games, Raj spent a decade in manufacturing management for leading board game publishers.
Our Achievements
Recognitions and milestones we're proud of
Best Family Game 2022
Awarded by the International Board Game Awards for excellence in family-friendly game design
Global Reach
Translated into 12 languages and available in over 40 countries worldwide
200,000+ Copies Sold
A milestone reached in just two years since our official launch
Digital Adaptation
Successfully launched Chicken Road digital edition with over 500,000 downloads
Community Building
Established a thriving community of over 50,000 Chicken Road enthusiasts
Sustainability Award
Recognized for our commitment to eco-friendly production practices
What People Say About Us
Hear from our community of players and partners
"Chicken Road has become our family's go-to game night choice. My kids (ages 8 and 11) love the cute chicken characters, while my husband and I appreciate the strategic depth that keeps us engaged. The fact that we can all play together and have a blast is a testament to the brilliant design. It's rare to find a game that bridges generations so effortlessly!"
Jennifer Wilson
Parent & Board Game Enthusiast
"As the owner of a game store, I've seen countless games come and go, but Chicken Road has staying power. It sells consistently well and generates genuine excitement among customers. The team behind the game is a pleasure to work with - they're responsive, passionate, and truly care about the retailer experience. Chicken Road is a cornerstone product that I'm proud to feature prominently in my shop."
David Chen
Owner, Tabletop Treasures Game Store
"I've reviewed hundreds of board games for my channel, and Chicken Road stands out for its perfect balance of accessibility and depth. The production quality is exceptional, the rules are clear, and the gameplay creates memorable moments every time. What impresses me most is how the designers have continued to engage with the community, listening to feedback and evolving the game. It's a masterclass in board game design."
Maria Gonzalez
Board Game Reviewer & Content Creator
Gallery
Glimpses into the world of Chicken Road
Join the Chicken Road Adventure
Whether you're looking to purchase your first copy of Chicken Road, connect with other players, or explore partnership opportunities, we'd love to hear from you. Our team is passionate about creating memorable gaming experiences and building a vibrant community around our games.